Gateway Gallery Launches AR-Powered App

Manila, Philippines – Gateway Gallery (GG), the art museum of Araneta City, recently launched a mobile app that provides an interactive and more accessible art experience alternative to more people – while its physical gallery is still closed.

The mobile app named the “Pocket Museum” integrates the augmented reality (AR) experience in the art museum’s current exhibition, SiningSaysay: Philippine History in Art Exhibit, as one of its promising features.

“Through AR, learning history through art becomes more engaging, dynamic, multi-sensory, and comprehensive. It’s an interesting alternative to the usual reading of the artwork captions, which can be limiting,” said GG curator Gari Apolonio. “It caters to all age groups, especially the youth and their teachers.”

The “Pocket Museum” boasts these key attributes:

Exhibit. It presents or describes the permanent and featured displays of the art museum.

AR. It makes SiningSaysay come alive via a multi-sensory retelling of the Philippines’ historical events.

Explore. It provides a digital guide to the other galleries and cultural attractions in Araneta City, such as the Araneta Coliseum, New Frontier, and Ali X.

Connect. It helps users to schedule tours, exhibits, and mall visits.

Developed by GG and Araneta City’s IT-Web Team, the mobile app is currently available for Android users (Apple users may need to wait a little longer.)

Photo: Gateway Gallery

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